Post

Video Editing
Motion Graphics
VFX/Compositing
General Post Wizardry

Production

by Kyler Potter

Showreel
2026
A reel of Kyler Potter's post-production work — video editing, motion graphics, and VFX/compositing across national ad campaigns for brands including Liquid Death, Dollar Shave Club, Big Green Egg, Organic Valley, and Secret. Kyler leads post-production at Humanaut, an independent creative agency in Chattanooga, TN, and served as a 2025 AICP Post Awards judge in Motion Graphics & Design.
Dare to Wonder
Aussie
Motion Designer, Post-Supervisor
The debut campaign between Humanaut and Aussie for the brand's Ultra Wonder line, aimed at simplifying curl care for a new generation. "Dare to Wonder" was shot in Toronto and stars Antonia Gentry (Ginny & Georgia), showcasing a more streamlined approach to curl care in partnership with P&G Beauty. Kyler Potter contributed as Motion Designer and Post-Production Supervisor on the project.
Zerolyte
Trace Minerals
DP, Post-Supervisor
Exactly What You Expect
TrüFrü
VFX Artist, Post-Supervisor
The first national campaign for TrüFrü, the frozen fruit and chocolate treat brand, built around the idea that expectations rarely match reality — except with TrüFrü. Spots show everyday letdowns (a bad DMV photo, a lumpy new couch, an interrupted birthday) resolved by a satisfying bite of the product, anchored by a recurring "bite-open" reveal shot inspired by the brand's own user-generated content. Kyler Potter served as Post-Production Supervisor and lead VFX artist on the campaign.
Chosen to Save Salads
Chosen Foods
Motion Designer, Post-Supervisor
The Breakout Box
Hero Cosmetics
Post-Supervisor
A Valentine's Day activation for Hero Cosmetics' Mighty Patch™ Original, reframing pimples as a "box of chocolates" — 190 influencers received a heart-shaped box of handcrafted truffles styled to look like whiteheads, paired with a custom original song collection and a retro-styled launch film shot on BETA tape. Kyler Potter served as Post-Production Supervisor on the campaign.
The New Don
Chosen Foods
DP, Post-Supervisor
A campaign for Chosen Foods' Zesty Italian Dressing, styled as an Italian mob boss cleaning up a miniature "dressing aisle underworld" overrun by seed oils. Kyler Potter served as Director of Photography and as Post-Production Supervisor across the full campaign.
Attain Juicelightenment
Juicy Juice
Post-Supervisor
A campaign for Juicy Juice's "Kid Shaman" universe, introducing a new immune-support juice through a world of treehouses and forest adventures — a pint-sized shaman known as "The Wise One" dispenses playful wisdom to parents seeking screen-free ways to connect with their kids. Kyler Potter served as Post-Production Supervisor.
Pimple, Meet Your Mighty Patch
Hero Cosmetics
Post-Supervisor
Part of an ongoing Hero Cosmetics campaign for their Mighty Patch pimple patches, personifying zits as overconfident, fast-talking alter egos who taunt people into popping — until Mighty Patch shuts them down for good. The version on this site compiles the original campaign together with two later extensions. Kyler Potter served as Post-Production Supervisor.
It's Supermayo!
Chosen Foods
Post-Supervisor
An animated, cinematic spot from Chosen Foods' "Chosen to Save Food" platform, reimagining the brand's avocado-oil mayo as a superhero rescuing the condiment aisle from seed oils and cheap fillers. Kyler Potter served as Post-Production Supervisor.
Minerals Keep You Moving
Trace Minerals
DP, Post-Supervisor
If you Cook Over Fire
Big Green Egg
Post-Supervisor
Big Green Egg's first-ever brand campaign in over 50 years, centered on the idea that cooking over live fire brings people together — built around a hero spot of communal grilling moments contrasted against the trend toward smokeless, one-touch convenience grills. Kyler Potter's role is credited as Post-Production Supervisor per the site.
The Aircare Experts
Blueair
VFX Artist, Post-Supervisor
Part of Blueair's "Air Designed for a Better Life" campaign, set in a stylized lab where brand scientists demonstrate how the purifiers transform everyday contaminants — ceiling-fan dust, pet odors, burnt popcorn — into clean air, then resolve in a home where a family experiences the difference. Kyler Potter contributed as VFX Artist and Post-Production Supervisor.
Everywhere? Everywhere.
Secret
Post-Supervisor
A campaign for Secret's aluminum-free Whole Body Spray, built around the normalizing idea that everyone sweats and smells sometimes — the line became the #1 spray in the deodorant category within four months of launch. Kyler Potter served as Post-Production Supervisor.
Anything can happen
Nuun
Motion Designer, Post-Supervisor
Spoiler Alert!
Apeel
DP, VFX Artist, Post-Supervisor
A campaign for Apeel, the plant-based coating that extends fresh produce shelf life, spoofing action-movie trailers — dramatic "in a world..." voiceovers build tension until a grocery clerk interrupts with "Spoiler Alert! Apeel's already in grocery stores." Kyler Potter served as Director of Photography, VFX Lead, and Post-Production Supervisor.
Jammies!
Sunbutter
DP, Post-Supervisor
An awareness campaign for SunButter's Jammies Crustless Sandwiches, extending the brand's "Spread Some Sun" platform with a hero spot showing the product being "school friendly," "work friendly," "coat friendly," and "boat friendly" across playful use cases. Kyler Potter served as Director of Photography and Post-Production Supervisor.
Crazy Delicious Vegetables
Terra Chips
VFX Artist, Post-Supervisor
Almost The Wildest
Pete & Gerry's
VFX Artist, Post-Supervisor
Best News Ever
SunnyD
Motion Designer, Post-Supervisor
Tasty Twist
Garden of Life
Post-Supervisor
Please Earth Responsibly
Juneshine
Post-Supervisor
Crunch'd
Crunchmaster
Motion Designer, Post-Supervisor
Bringing Tasty Back
Garden of Life
DP, Post-Supervisor
Hemmingway
Papa's Pilar
Editor, Post-Supervisor
Spread Some Sun
Sunbutter
Compositor, Post-Supervisor
Protecting Where Your Food Comes From
Organic Valley
Post-Supervisor

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